Food packaging design should not only reflect the characteristics of different foods, but also have an in-depth understanding and accurate grasp of consumer needs according to food positioning.
Only food packaging designs with bright colors, outstanding selling points and good quality can attract consumers and make them want to buy.
First, in the process of food trademark design, the configuration of pictures, words and backgrounds in the packaging pattern must be unified, the pictures appearing in the packaging are classified in a unified series, and the text appearing in the packaging can only have one or two fonts, and the background color is white or standard full color. The packaging pattern has a considerable effect on the customer’s purchase, and it is necessary to attract the buyer’s attention as much as possible and guide the user to buy and use it as much as possible.
Second, fully display the product. This mainly takes two ways, one is to use vivid color photos to clearly explain to users the object of food consumption, and there is a clear pattern to guide their purchase to avoid causing economic losses to both parties; The second is to directly indicate the attributes of the food, especially the name that reflects the essential attributes of the food must be marked on the packaging of the novelty food, and cannot be replaced by the name of self-invention, such as “biscuit”, “sandwich cake”, etc.
Third, emphasize the image color of the product: not only transparent packaging or color photos to fully express the inherent color of the product itself, but more use of the image color of the major categories of goods, so that consumers can produce a similar signal reflection of the cognitive reflection, and quickly know the content of the packaging by color. Now the VI design of the enterprise has its own special color of the enterprise, the company’s trademark should try to use the standard color when designing the pattern, and most of the colors in the food industry are red, yellow, blue, white, etc.
Fourth, the style is uniformly designed. There are many varieties in the food industry, for a series of product packaging, regardless of the variety, specifications, packaging size, shape, packaging shape and pattern design, all adopt the same pattern, or even the same tone, giving people a unified impression, so that customers can know at a glance what brand the product is.
Fifth, pay attention to the efficacy design. The functional design in the packaging pattern is mainly manifested in the following aspects: protective performance design, including moisture-proof, mildew-proof, moth-proof, shockproof, leak-proof, shatter-proof, anti-extrusion, etc.; Convenient performance design, including convenient store display and sales, convenient for customers to carry and use, etc.; Merchandising performance design, that is, without the introduction or demonstration of the sales staff, the customer can understand the product only by the “self-introduction” of the package screen and text, so as to decide to buy. The design technique of the packaging pattern requires simple lines, color blocks and reasonable colors to impress consumers.
